Shhhh… I’ve discovered the secret of Apple’s success.

September 18, 2012

FJP has a nice post about what makes Apple different than other companies, while simultaneously opening them up to abuse from bloggers and other tech writers.

A lot of Apple’s success comes from avoiding the temptation of jetpack design. Here’s how they do it:

They pick one feature
… that the market is familiar with
… and they do it better
… then they let you know about it

This is greeted by tech nerds as boring, but to the general public this is exactly what they want. They just want it to work.

FJP – Apple avoids the temptation of jetpack design.

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